Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), announced it will debut its new Aloft brand in Oklahoma City in early 2013. Aloft Oklahoma City Downtown-Bricktown will be located right at the heart of the revitalized Bricktown district - the city's hotspot for arts and entertainment. Owned by New Century Investments, the newly constructed hotel will offer style at a steal with 140 spacious, loft-like rooms, intuitive and accessible technology and a vibrant, social atmosphere.
"We are delighted to infuse even more energy into Oklahoma City's dynamic Bricktown district with this stylish new hotel, designed to appeal to today's savvy travelers," said Paul Sacco, Senior Vice President of North American Development for Starwood. "Aloft has shaken up the hospitality industry with one of the fastest and most successful brand launches in industry history, opening more than 40 hotels in less than two years."
Aloft Oklahoma City Downtown-Bricktown will offer an ideal location at NE 2nd Avenue and Walnut, surrounded by a variety of upscale urban residences. Just minutes from Will Rogers World Airport, the hotel will be walking distance to shops, restaurants, night clubs and bars, and convenient to Cox Convention Center, AT&T Bricktown Ballpark and Oklahoma City Arena, home of the NBA's Oklahoma City Thunder. The new Aloft will offer 5,000 square feet of flexible meeting space, an outdoor pool, indoor spa and sauna, and wxyzsmbar. Aloft Oklahoma City Downtown- Bricktown will be the brand's second hotel in Oklahoma, joining Aloft Tulsa.
"Aloft Oklahoma City Downtown-Bricktown will deliver a compelling blend of urban style and social interplay to downtown Oklahoma City," said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. "With its bold design and lively social atmosphere, Aloft caters to the next generation of travelers who expect their lodging to facilitate their constantly evolving lifestyle."
"We look forward to introducing Starwood's upscale and affordable Aloft brand to Oklahoma City. We expect Aloft Oklahoma City Downtown-Bricktown to appeal to both sophisticated travelers and area professionals with its eclectic and electric experience, lively re:mixsm lounge and w xyzsmbar," said James R. Thompson II, Vice President of New Century Investments. "By working with Starwood, we are also able to tap into the power of the Starwood network and reach even more travelers through the groundbreaking Starwood Preferred Guest(R) program."
For more information or reservations, visit www.alofthotels.com or call 877-Go-Aloft.
About New Century Investments
New Century Investments is an Oklahoma-based corporation and an extension of Thompson Associates, a development / design / construction / management company founded in 1950 by James R. Thompson Sr. Since 1999, New Century Investments has developed solely nationally franchised hotels and unique to market restaurants. The team of James R. Thompson II and Gabby Trad has been nationally awarded for their projects in Oklahoma City and continue to bring an element of excitement to each project. The location for Aloft Oklahoma City Downtown - Bricktown will bring a hip and modern hotel with an urban feel to Oklahoma City and