BigTravelNews.info - Jul 21,2010 - InterContinental Hotel Groups, the world's largest hotel group by number of rooms, announced the launch of the second phase of its mobile app strategy with the global launch of its Priority Club® Rewards app for the AndroidTM. This new app provides customers with the functionality to find and book hotel rooms, check rates and view or cancel reservations for all seven of IHG's brands InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®. IHG is the first major hotel company to offer an app for the Android.
The Priority Club Rewards app for the Android follows the highly successful release of the Priority Club Rewards iPhone® app in late April that has been downloaded over 70,000 times globally and has generated nearly $3 million in revenue since it was launched.
Together with each of its enhanced mobile brand websites and the iPhone app, IHG hotels have eclipsed $2.5 million in monthly revenue from these channels only one year after the mobile platform was launched.
"Our mobile capabilities are an important part of our powerful system that brings guests into IHG hotels, which is a key driver for our owners. With the launch of our app for the Android, we are continuing to build on the success of our global strategy of optimized mobile websites and our iPhone app," said Michael Menis, vice president, Global Interactive Marketing, IHG. "The growth of our mobile capabilities and their success in the marketplace in just one year tells us that our customers want access to information wherever and whenever they want. Our mobile strategy allows us to create the optimized websites and applications that provide that access for our customers."
The Priority Club Rewards app for Android contains booking and reservation management features for Priority Club Rewards members. The features for the new app for the Android release include:
* Find and Book Hotel
o View photos and amenities for each hotel
o Click-to-call front desk for each hotel
o Use Priority Club Rewards account information to facilitate bookings
* View Priority Club Rewards member details (number, level, points balance)
* Manage account profile
* View and cancel upcoming reservations
* Redeem points for Priority Club Reward Nights
* Use Corporate IDs to get corporate rates
* Quick enrollment into Priority Club Rewards
* View special offers
As part of the new Priority Club Rewards app for Android launch, IHG is offering 1,000 Priority Club Rewards bonus points to members for each qualifying stay up to Sept. 30, 2010 that is booked using the Android app*.
The Priority Club Rewards app for Android is now available in English at the Android Market.
In addition, customers can visit the iPhone app store to download an enhanced version of the Priority Club Rewards iPhone app that is iOS 4 tested and includes two new features allowing customers to use corporate IDs to get corporate rates and to redeem Priority Club