BigTravelNews.info - Jul 24,2012 - At this year’s Global Business Travel Association (GBTA) Convention, Virgin America announces a suite of enhancements to its Elevate® frequent flyer program that promise to make travel even more rewarding for the airline’s most loyal guests. As of this summer, the airline’s top flyers can enjoy new Elevate Gold and Elevate Silver status levels within the program, with perks that include: priority check-in, security clearance and boarding; points earning bonuses; free checked bag allowances; enhanced digital/social rewards; private discounts; an expanded advance purchase upgrade window for the airline’s exclusive eight-seat First Class; complimentary space-available upgrades to the carrier’s premium Main Cabin Select service; and complimentary access to the best seat assignments within Main Cabin. Today, Virgin America also announces that in keeping with its mission to elevate the travel experience – and the concept of loyalty rewards – to new heights, the Elevate member who earns the most status points between August 8, 2012 and August 7, 2013, will earn the ultimate roundtrip flight reward*: a sub-orbital space flight on Virgin Galactic. These Elevate enhancements, which go into effect August 8, 2012, are timed to coincide with the airline’s fifth anniversary.
“As we prepare to mark our five-year anniversary, we wanted to roll out a new level of benefits to the loyal business and leisure travelers who got us where we are today,” said Virgin America President and CEO David Cush. “Since Virgin America’s launch, our goal has been to reinvent domestic flying for the better, whether through inventive cabin amenities or a no black-out date loyalty program – which in 2007 was something unique in the domestic industry. We’ve been fortunate enough to attract a loyal guest following, and are pleased to take Elevate to the next level by offering meaningful new benefits for our most valued travelers.”
Since its launch in 2007, Virgin America has grown a passionate following of flyers for its unique blend of low fares, topnotch guest service and upscale amenities. The airline has swept the major travel awards, including: “Best U.S. Airline” in Condé Nast Traveler’s Readers’ Choice Awards for the past four years; “Best U.S. Business/First Class” in Condé Nast Traveler Business Travel Poll for the past four years; and “Best Domestic Airline” for the fifth consecutive year in Travel + Leisure’s World’s Best Awards.
The new Elevate status levels also offer enhanced social rewards. As the only airline based in Silicon Valley, Virgin America was the first U.S. airline to award frequent flyer points for virtual “check-ins” via Topguest, a product of Switchfly, Inc. Elevate Gold and Elevate Silver members will now be able to earn double points*** by virtually ‘checking in’ at the airline’s airport terminals, gates and other locations through applications like Facebook, Instagram and Foursquare. Elevate Gold and Elevate Silver members will be able to obtain a physical membership card as well as a digital badge – which is share-able via social networks. The latter will allow status members to earn 3,500**** Elevate Reward points just by referring qualified